A DAM for luxury and brand heritage
Luxury houses, fashion brands, jewellery, watchmaking, cosmetics or spirits brands produce a significant amount of digital content each day for their communication campaigns, distribution networks, boutiques and international partners.
High-definition photographs, campaign videos, catalogues, social media content, graphic charters, e-commerce visuals or even historical archives: these resources constitute a strategic brand heritage that is essential to protect, organise and enhance.
Preserve and bring to life your brand's identity
Photographic archives, historical campaigns, drawings, videos, creation documents and product-related content can be gathered in a common repository.
Phrasea allows you to :
- structure content by house, collection, creator, period or campaign ;
- maintain their context through customised metadata ;
- manage versions and different formats ;
- document rights, uses and restrictions ;
- secure access to sensitive content ;
- retrieve and reuse heritage resources.
Ensure brand consistency
In the world of luxury, every detail contributes to the brand image.
Phrasea allows the distribution of official versions of logos, visuals, videos, graphic charters and marketing materials while ensuring their availability to internal teams and authorised partners.
Each user accesses content corresponding to their area of activity and market, ensuring consistent communication across all channels.
Enhance a unique brand heritage
Luxury houses often have an exceptional iconographic and audiovisual heritage, built over decades: historical campaigns, fashion shows, iconic creations, photographic archives, institutional films, artistic collaborations or prestigious events.
Phrasea facilitates the indexing, preservation and reuse of this content to feed new campaigns, exhibitions, publications or editorial projects.
The brand heritage thus becomes a living resource, easily accessible and sustainably preserved.
Collaborate with your partners
Content is regularly shared with photographers, creative agencies, subsidiaries, distributors, franchisees or media.
Phrasea allows precise control of access rights, sharing of secure selections and tracking of resource usage, while protecting confidential content before its official launch.
This governance ensures that only validated versions are distributed to the right stakeholders.
Support international distribution
International brands must adapt their content to numerous markets, languages and communication channels.
Phrasea facilitates the management of the different variations of the same asset (formats, languages, campaigns, collections or seasons) while maintaining a link to the original resource.
Teams thus have access to content tailored to their market while respecting the brand's identity.
The benefits for your house
- Centralisation of all the brand's digital assets.
- Protection and enhancement of the iconographic heritage.
- Distribution of official versions to teams and partners.
- Quick search thanks to metadata.
- Fine management of access rights and usage.
- Secure collaboration with agencies, distributors and subsidiaries.
- Consistency of communication across all markets.
Your digital heritage is one of the most valuable assets of your brand. Phrasea helps you ensure its control, enhancement and transmission, while simplifying the work of creative, marketing and sales teams.
By centralising content, securing its distribution, and facilitating its reuse, Phrasea enables luxury brands to preserve the integrity of their visual identity and provide a consistent brand experience across all their communication channels.